This press release was provided by UFC Gym. The Club Industry editorial staff was not involved in the creation of this content.
UFC GYM® has appointed Hannibal Myers as the President of its franchise division, effective immediately. Last January, UFC GYM announced the acquisition of LA Boxing, converting over 80 locations in the last 12 months and growing to 100 locations worldwide currently. Myers will play an integral role in developing the overall franchise strategy for UFC GYM to capitalize on opportunities in the health and fitness marketplace.
Myers brings more than 20 years of executive franchise experience, both domestically and internationally, for companies such as Taco Bell, KFC, Seattle’s Best Coffee, Quizno’s and Shoney’s. The Texas native has pioneered non-traditional franchise development, contributing various articles to trade publications and delivering a number of related industry speeches. In this position, Myers will oversee all facets of franchise development, strategy, marketing, operations and finances.
“We thank Anthony Geisler (former President) and want to recognize him, for his stewardship of the UFC GYM brand for the past year and for the foundation he built via LA Boxing,” said NeV CEO, Jim Rowley.
“This decision launches a new era in the business for UFC GYM, developing further opportunities for growth and expansion through the leadership of Hannibal Myers,” Rowley added.
The move follows the recent promotion of Adam Sedlack to President of the Company’s corporate division.
UFC GYM is co-owned by New Evolution Ventures (NeV), Lafayette, CA, and Ultimate Fighting Championship. For more information, visit www.UFCGYM.com and follow UFC GYM at www.Facebook.com/UFCGYM and Twitter: @UFCGYM.
About UFC GYM®
UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.
About New Evolution Ventures® (NeV)
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC.