In the fitness industry, it is standard to automatically discount our personal training services the more sessions a client purchases. I have one push back: Do you offer less value per session the more a client trains with you, or do you offer the same, if not better, value to them for investing longer in your leadership? Most of us would say we do the latter, yet we continue to discount our services the more sessions a client purchases. To look at it from a different perspective, if you go ...

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