Bob and Jolyn Esquerre are business solutions consultants and co-owners of the Esquerre Fitness Group (EFG). EFG is known for training trainers, group exercise instructors and managers. It has challenged the fitness industry to provide exceptional service to members. Recognized as subject-matter-experts in personal training, program development, club branding, management development, customer relationship management and membership retention, Bob and Jolyn’s total focus is to create customized business solutions for their customers.
Group exercise and personal training. Personal training and group exercise. These two programming options make up the foundation of service offerings at fitness facilities. Add the impact of the recession to this mix, and now we have a more pressing need to launch additional cost-effective programming options that are sensitive to the members’ new financial reality, satisfy the programming needs of members, support the on-going financial requirements for clubs and continue to reinforce the value of the club’s brand.
If planned, executed and managed properly, a group training program can potentially generate an increase in gross income, create a higher profit margin, increase income per member and increase the percentage of non-dues revenue. From the educated consumer’s perspective, group training adds a cost-effective programming option into the programming mix that will keep members on track as they continue their journey to success at the facility of their choice.
Mix in Suspension Training
One option in today’s group training environment is suspension training. Suspension training refers to a broad body of unique training movements, coaching cues and program principles. When doing suspension training, either the exerciser’s hands or feet are generally supported by a single anchor point while the opposite end of the body is in contact with the ground.
Initially developed as a military training option (Navy Seals) and subsequently launched as a creative training tool for skilled personal and athletic trainers, suspension training has now been positioned as a dynamic, multi-level, fee-based group training tool for clubs and fitness professionals who want to create a competitive point of difference in their business platforms.
Suspension training can deliver seven physiological responses for individuals of all fitness levels:
As fitness professionals with more than 30 combined years of exposure to fitness programming options, we view these seven physiological benefits as inviting from an efficiency perspective.
Benefits of Suspension Training Programs
Suspension training programs offer several benefits:
Implementing Suspension Group Training
At this time, just one company in the industry offers a suspension training program for fitness facilities. That company has a nine-step implementation process for focusing group training on suspension training:
Club owners who do not follow this implementation pathway actually sub-optimize their ability to achieve the benefits of suspension training at their clubs. In today’s economic environment, group training is a must, and suspension training is a win-win, if you do it right.