David's experience has been in the direct sales industry building a company with a partner from two people to more than 500 and $15 million in annual sales in five years. He brings a unique perspective to the day spa and health club industry through his marketing and business coaching. David has authored two books: Life Balloon and 45 Little Known Marketing Strategies’ that Will Have Your Health Club/Day Spa Leap Frogging Over the Competition.

His article, titled "How to Turn Your Employees into Motivated Producers, David talks about the importance of one-on-one meetings, morning meetings and group outings.