This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, announces they are an approved vendor for all InterContinental Hotel Group (IHG) brands, and the official brand standard for strength equipment for the new wellness-focused EVEN™ Hotel properties, further strengthening Star Trac’s presence in the global hospitality market. The agreement includes all 11 IHG brands, spanning nearly 100 countries and territories worldwide, and allows each property to select from the full line of high quality and feature-rich Star Trac fitness products.
“We are pleased to be working with InterContinental Hotel Group worldwide to bring travelers comprehensive options for fitness and wellness when they are away from home,” explains Jeff Josephson, Director Global Hospitality for Star Trac. “At Star Trac, our focus on creating high quality, user-focused cardio and strength equipment at every price point is parallel with IHG’s emphasis on offering high quality and user-focused hospitality options for every budget. The synergy of our business focus makes this relationship a natural fit.”
The newly-launched IHG brand of EVEN Hotel properties, the “first wellness hotel brand,” has selected Star Trac’s HumanSport® circuit of functional training equipment as the official strength product for user-defined movement for their properties, allowing guests to strength train the way that they want with natural body movements. All 11 IHG brand properties, including InterContinental, Holiday Inn, and Crowne Plaza, can select from any Star Trac user-focused fitness products like the stylish and high tech E Series cardio of treadmills, bikes, ellipticals, steppers, TreadClimber® by Star Trac, and StepMill™ with embedded touch screens for ease of use and limitless entertainment to motivate users to achieve fitness goals; the S Series cardio that offers a sleek look with the features and durability guests need to maintain their fitness routines on the road; and strength products like the Instinct® dual station
selectorized circuit or the full line of attractive yet sturdy Inspiration Strength® selectorized equipment. IHG properties will also have access to Star Trac’s full line of Spinning® bikes, benches, racks, weights, and plates to help round out their fitness rooms to the benefit of their guests’ overall wellness.
The agreement is effective immediately. Guests will be able to workout on Star Trac equipment during their next stay with an InterContinental Hotel Group property in early 2014.
About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach®, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION™ innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®. The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.