This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, continues to strengthen their global presence with the hire of experienced health club executive Enrique Montejo as Latin America Regional Manager. He will work closely with Star Trac distributors throughout Mexico, Central America, and South America, helping to grow their businesses and build a strong Star Trac presence.
“Enrique brings a broad strategic business vision to Star Trac in Latin America along with proven skills in providing customer satisfaction,” said Dan Valla, Senior Director, Business Development and Sales for Star Trac in Latin America and the Caribbean. “His extensive knowledge of the fitness industry and competitive brands will be a great base of support in bringing innovative Star Trac solutions to each client. Star Trac is making an important investment in Latin America, and Enrique will be a catalyst in expanding on our reputation as a customer service and solutions-based product company.”
Montejo has more than seven years of experience as the lead buyer for two of the largest health club chains in Mexico, so he brings a true understanding of how to best position Star Trac products and services to health clubs throughout Latin America. Additionally, he possesses in-depth knowledge about competitive products, customs and importation processes, and logistical solutions that will enable him to create lasting partnerships based on customized fitness solutions, including equipment, personalized service, and unique programming to meet each customer’s needs.
“Star Trac’s focus on customer satisfaction, innovation, and conducting business with integrity are parallel with my beliefs and form the basis of every business relationship I build,” explains Montejo. “I am excited to have the opportunity to strengthen the Star Trac brand presence in one of the fastest
growing markets in the world because it will allow me to help introduce health and wellness for an improved quality of life to a large number of people.”
Montejo holds an MBA from the Instituto Panamericano de Alto Dirección in addition to a Bachelors degree in business administration from Anahuac University Mexico. An avid athlete and exercise enthusiast, Enrique participates in many fitness endeavors like soccer, basketball, and cross training in Mexico City, Mexico where he resides with his family.
About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach®, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®. The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.