This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, has recently appointed a new Marketing Manager for Europe, Middle East and Africa, Sophie Love. Sophie brings a wealth of experience to her new position at Star Trac, having previously worked on the agency side in both the UK and Australia in all areas of marketing.
Having started her career at Star Trac in 2006, Sophie then moved to the agency side and since then has worked with brands such as Volvo, Westfield, Ravel, Capital One Shopping Centres, IKEA and Snap Fitness across different marketing channels including PR, marketing, social media and events.
Sophie will be based in the EMEA Headquarters in High Wycombe, UK and will be focusing on rolling out the global marketing strategy across Europe, Middle East and Africa as well as supporting both the UK sales team and distributors.
Commenting on her new role, Sophie says, “I am delighted to have re-joined the Star Trac family, it is an extremely exciting time for Star Trac as the business continues to flourish. This is a great challenge and opportunity and I look forward to working with John Gamble and the team as we seek to increase our share of the market.”
Jeff Dilts, Senior Director of Marketing and Product Management comments, “It is a pleasure to have Sophie back on board at Star Trac. We have seen rapid growth across the EMEA region in recent years and feel that now is the time to really consolidate our approach to marketing. We have an ambitious growth plan for the next 3 years and are confident that we have a strong and talented team in place to help us achieve these goals.”
For more information about Star Trac, please contact +44(0)149 688260.
About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach®, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level, a 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®, the newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.