This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, is pleased to announce that industry veteran Mike Kelly has joined Star Trac. In addition to driving direct sales at fitness centers in the US, Kelly will be playing a key role on the management team setting strategy and direction for the future of the Star Trac brand.
“This was a perfect opportunity to be part of a growing company that is backed by supportive and visionary leaders who are bringing innovative new products to market to complement the current line of high quality equipment,” explained Kelly. “I am excited to be working with this dedicated team of industry veterans to guide the strategy for the company, and I’m thrilled to be working with the team of direct reps who have a demonstrated passion for fitness and wellness.”
Mike Kelly has more than 22 years of sales management and operations experience in the fitness industry. Most recently, Kelly served as the Senior Director of North American sales for Cybex International where he managed the entire direct sales force and spearheaded the creation of the US sales plan that drove revenue beyond plan. Prior to Cybex, Kelly had success as the National Sales Manager at Star Trac, directing day-to-day sales operations and managing the entire US-based direct sales force.
“We are thrilled to have Mike back on the Star Trac team,” said Terry Woods, Vice President of Global Sales for Star Trac. “His leadership, vision, and overall fitness industry experience will be an asset to our growing direct sales staff. He brings a unique and all-encompassing strategic perspective that will be an integral part of driving Star Trac’s presence in the fitness industry.”
Mike holds a Masters in Exercise Science from the University of Tennessee as well as a Bachelor of Science in Exercise Physiology from the University of Florida. He is currently residing in Georgia with Allison, his wife of 23 years and their three children.
About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level, a 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®, the newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.