This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, continues to strengthen its direct sales force with the hire of industry veteran Gerry Daley as Territory Manager for Washington DC, Virginia, North Carolina, and South Carolina. With vast industry experience and a strong knowledge of available fitness equipment solutions, Gerry will focus on growing direct sales to dues-paying facilities within his territory by nurturing existing relationships, securing new business, and driving Star Trac’s visibility within this geography.
“I am a long-time fan of Star Trac because the company has a comprehensive line-up of innovative products, programs, service, and a stellar team of passionate industry veterans who keep their focus on their customers,” says Daley. “I’m excited to be a part of this team and I look forward to bringing such high quality, complete fitness solutions to fitness facilities throughout my territory.”
Daley has built a solid reputation as a fitness consultant during his fourteen-year career, focusing on finding solutions to each customer’s unique business challenges through motivational products and strategic programming. He also has an in-depth knowledge of competitive companies and products, having held sales management positions with TRX, Technogym, and FreeMotion Fitness. This experience helped him to hone his understanding of health club operations that will serve his customers well as he matches Star Trac’s high quality, complete solutions to their needs.
“We are thrilled to bring someone on board with as much experience and success in all facets of the fitness industry as Gerry,” explains Mike Kelly, Sales Director for the East Coast. “He builds relationships and truly partners with each customer so that he becomes a trusted part of their extended team who is invested in their success. He will be an asset to our sales team and to his customers.”
Gerry holds a B.S. in business marketing from the University of Massachusetts – Lowell where he also played Division I hockey. In his free time, Gerry still plays hockey and competes in Olympic-distance triathlons. He resides in Maryland with his wife and two children.