Most fitness centers pull 80 percent of their members from one 20-year age range, which is typicallybetween 35 and 55 years old. Whatever your 20-year age range is, that group is where you need to focus your marketing efforts through a combination of online and print marketing. Websites The first rule of marketing is to pay attention to trends and don't be late to the party when things change. Since most people now use clubs' websites as information-gathering tools before they ...
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
- The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
- Insights from Club Industry editors
- Advice from industry experts on how to improve your business