Whew! Is that a long title for a simple article? I bet I almost lost you, but I wanted to get your attention because the purpose of this article is to help you make more money for your club, make more money for your sales staff, make your sales staff's lives easier, increase non-dues revenue and increase retention. That is a tall task for one article, but you can do all of that with two simple steps. 1. Introductions. When I do my weekly "Fast 15s" with all the clubs I consult ...

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