Fitness club owners and operators can stem the flow of members from their clubs by better understanding what pushes members to the exits. Based on my consulting company's analysis of millions of data elements from U.S. clubs' membership and billing databases, we found four categories that drive member attrition rates: broad economic conditions, contract design, seasonal impact and the user experience. Last month, I wrote about how broad economic conditions affect member retention. ...

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.