According to IHRSA's May 2013 Trend Report, the main reason health club members continue to use their club is to enhance their overall level of well-being (58 percent gave this reasonin 2011) and to get in shape and remain in shape (58 percent noted this reason in 2012). In studies conducted earlier this century on behalf of IHRSA (e.g., Fitness American Style III, 2007), the leading reason consumers gave for joining a health club was to "get in shape" (64 percent). In ...

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