Exercise? I’d just as soon kiss a Wookie. If only you had a galactic credit for every earthling who shares that sentiment. As an industry, we need to understand and address the biological, psychological and sociological barriers to exercise if we ever hope to get the world’s population moving. Our clubs are microcosms of the increasingly global inactivity crisis. Are we invested in finding new ways to attract and retain sedentary populations, or do we simply hope that we can ...

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:

  • Exclusive news, features and how-to columns
  • Online education vidoes from our Master Class and Executive Insights series, featuring top consultants and fitness executives
  • A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"

All of this, and more to come, for an annual cost of $69.

Already registered? here.