With all the buzz about the future impact on business by Millennials, some fitness facility operators have overlooked older generations who have greater spending power and longer average club tenure than younger generations. According to 2010 Census figures, about 96 million Americans are 50 years old and older, and by 2030, 30 percent of Americans will be over 65. People are living longer, and with continued advancements in medical technologies, longevity will only increase. Consider ...

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