CHARLOTTE, NC -- Peak Fitness, which filed for bankruptcy last year, has a new name and a new president.
Fuzion Investment Capital, Charlotte, NC, the parent company of what is now called ZX Fitness, has named Ron Poliseno as the club’s president to oversee the day-to-day operations of the 12 ZX Fitness clubs in the Carolinas. In the process, Fuzion has added Allstate Financial Group as its new private equity partner.
Poliseno, who also is the vice president of new business development for Allstate Financial Group, was formerly the sales manager for CheckFree Health and Fitness, which later became Fiserv.
“I am very excited about the opportunities ZX Fitness has in the Carolina markets,” Poliseno said in a statement. “ZX Fitness is going to position itself as the value leader in the fitness industry by empowering the member to choose his or her rate.”
Memberships at the ZX Fitness clubs start as low as $10 per month, with additional amenities available upon request.
“The bottom line of the business plan is to assert market dominance throughout the Carolinas,” Poliseno said. “The opportunity is out there. We need to be the leader in customer service, offer the lowest membership rate and have the preeminent facilities in the market.”
Fuzion announced in February that it had acquired the majority of assets of Fitness Management, the former parent company of Peak Fitness which filed for bankruptcy in July 2009. At the time of the acquisition, Fuzion also announced the name change to ZX Fitness.
Peak Fitness had had a history of trouble involving consumer complaints that eventually led to a lawsuit by the North Carolina attorney general.