Knowing what to sell is just as important as knowing how to sell. Selling wellness is not just about the equipment and services at your facility, it’s about how those features help each member achieve their personal goal of being well (healthy, happy and fit). That’s why it’s important to check in with your clients or members to understand their personal definition of wellness. Selling health is not a single or linear task but one that has a continuum from the time of ...

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