Do you understand how to sell wellness? To start, we should question what “wellness” really means. For many years, the term wellness has been used in so many ways that the definition could range from crystals to CrossFit, but wellness is really just about being well, and most consumers would define being well as being happy, healthy and fit. So those who do not think the world of wellness applies to the fitness-only club, think again. We are all in this wellness world together, ...

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