In part one of this article in March, I cited examples of some of my clients in active adult retirement communities (AARCs) who are not as interested in sales training as the health, fitness and wellness industry. But they are ravenous for service training for all staff (not simply front-line staff) that results in a differentiating experience. It also was referenced that the leaders of AARCs are not selling the facility. (They do not even use words such as “facility.”) They ...

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