ENTERTAINMENT-READY CARDIO MACHINES

Newly formed Matrix Fitness Systems is featuring a full line of entertainment-ready cardiovascular equipment. Matrix Cardio is C-safe compatible and features entertainment-ready consoles with control buttons for Cardio Theater and Broadcast Vision systems within easy reach. These ergonomic sleek machines are also available with Matrix proprietary e-port, which provides both cable and power and will accommodate flat screens for viewing movies, television programming or virtual games. Cardio models include treadmills, ellipticals and cycles (both upright and recumbent). Their machines' unique designs feature round tubing, which is stronger than traditional rectangular tubing, according to the company, as well as automotive-quality finishes. Contact: Matrix Fitness Systems, 8100 Wyoming Blvd., NE, M-4, No. 271, Albuquerque, NM 87113; (866) MXFITNESS; fax: (505) 242-4725; klucas@matrix-fitness.com; www.matrix-fitness.com.
Circle Reader Service No. 101

FUNCTIONAL STRENGTH TRAINING RESOURCE

Life Fitness Academy, the training and education team of exercise equipment manufacturer Life Fitness, is offering a new WorkSportLife functional strength training program. More than 200 pages, the WorkSportLife manual contains detailed functional strength training programs designed to help improve performance in work, athletics and daily activities. The programs provide fitness professionals with specific tools to design, develop and apply functional programming for their clients. Included in this manual are principles of functional strength training, features of the ideal equipment and an exercise library with photos of start and end positions for each recommended exercise. Every program includes an analysis of the activity and addresses the specific components of transfer to maximize the workout's functional applicability. All workouts are designed around the use of either four Life Fitness Pro Series Pulley Systems units or five Hammer Strength Ground Base machines. Contact: Greg Bahnfleth, manager of training for Life Fitness Academy; (800) 735-3867 ext. 3875; greg.bahnfleth@lifefitness.com; www.lifefitness.com.
Circle Reader Service No. 102

PERSONAL EXERCISE SYSTEM

The New Leaf Personal Exercise System features a Personal VO2 Assessment System, ExerSmart Software, and the Personal Digital Coach. This system leverages the latest technology in non-invasive cardiorespiratory diagnostic systems to help individuals achieve weight management and cardiovascular fitness goals. The system utilizes respiratory gas exchange analysis to scientifically assess a person's level of fitness and create an individualized exercise plan. The plan is then programmed into a biofeedback device called the Personal Digital Coach, which is purchased by the user and worn during exercise, to audibly coach him or her to meet personal goals. Contact: Angeion Corp., 250 Oak Grove Parkway, St. Paul, MN 55127; (651) 766-3480; fax: (651) 484-4826; www.angeion.com.
Circle Reader Service No. 103

FLOOR MATS

New from Linray Enterprises Inc., Score Zone Mats are engineered for maximum support and comfort for floor exercising and stretching. The individual mats can be joined together in sections that are 6-feet by 2-feet by 2-inches. Handles at each end of the mats allow for easy transportation when folded or to hang from walls and mirrors for easy storage. The Score Zone Mats are covered with double-stitched 18-ounce vinyl fabric in red, yellow or blue. Contact: Linray Enterprises Inc., 87 Enterprise Road, Hyannis, MA 02601; (508) 778-1667; (800) 546-7297; www.linray.com.
Circle Reader Service No. 104

EXERCISE TECHNIQUES DVD

The NSCA Certification Commission recently released its “Free Weight and Machine Exercise Techniques” videocassette on DVD. Just like the VHS version, this 82-minute DVD shows the proper technique for 38 common weight-training exercises. The narration describes the 10 machines and 28 free weight exercises. It also identifies the primary muscle groups involved, including the correct grip width, stance, body position, range of motion, and provides tips for correcting errors and avoiding injuries. The DVD is also available as a set with the 68-page Free Weight and Machine Exercise Techniques Manual. Contact: NSCA Certification Commission; 1640 L Street, Suite G, Lincoln, NE 68508; (888) 746-2378; www.nsca-cc.org.
Circle Reader Service No. 105

AB & ADDUCTION MACHINES

New to the Icarian product line, the 620S Adductor and 621S Abductor both have been manufactured with space efficiency, ease-of-use and modesty in mind. Each includes a slightly reclined back position, shrouded front weight stack and a starting range-of-motion device. Contact: Fitness Products International, 12660 Branford St., Sun Valley, CA 91352; (800) 883-2421; sales@fpifit.com; www.fpifit.com.
Circle Reader Service No. 106