This press release was provided by Planet Fitness. The Club Industry editorial staff was not involved in the creation of this content.
PFNY, LLC, the largest franchisee of Planet Fitness, the New Hampshire based Franchisor who pioneered the high-value/ low cost fitness experience, will open its Union Square location in September, 2014.
"PFNY has revolutionized the way New Yorkers exercise and we're extremely excited to bring that experience to the heart of Manhattan," says Jeff Innocenti, CEO of the PFNY franchise. "We're fortunate that both public and privately-owned landlords have quickly realized the value that Planet Fitness brings to a location. We purposefully design our gyms so that they can peacefully co-exist with residents and office workers while still offering the highest quality fitness experience to our members."
Located at 22 East 14th Street between University and 5th Avenue, Planet Fitness will become the first option for an affordable gym membership in the Union Square area. "Union Square constantly attracts a wide range of residents, workers and students. Because PFNY prides itself on being able to cater to a diverse membership of people who want to work out in a clean and comfortable environment without breaking their budget, we're excited to now be able to offer this experience to such a historic Manhattan neighborhood," continued CEO, Jeff Innocenti.
PFNY began in 2004 with 3 locations and is now the largest franchisee in the Planet Fitness chain with over 45 locations in the New York metro area. PFNY holds a development schedule of 6 to 10 locations opening annually with other highly desirable Manhattan locations on the horizon, including across the street from Madison Square Garden set to open later this year as well as one in Tribeca on Canal Street (at the intersection of Canal and West Broadway). Both of these locations are located in major hotel chains, the Marriott Renaissance and Sheraton, respectively. After years of experience operating clubs in dynamic urban settings, PFNY has a unique understanding of the young, urban clientele.
Richard Chera, a principal of Crown Retail Services and his associate, Jordan Barker represented PFNY as an exclusive broker. Ripco represented the Landlord on the transaction.
Founded in 1992, Planet Fitness now has over 700 locations nationwide, opening a new club roughly every second day. Planet Fitness strives to provide a diverse, Judgment Free Zone® where a lasting, active lifestyle can be built. Planet Fitness clubs are safe, energetic environments where everyone feels accepted and respected.