This press release was provided by Pivotal 5. The Club Industry editorial staff was not involved in the creation of this content.
Pivotal 5, an industry leader in wellness and fitness programming, announces a partnership between their KettleWorX brand and Goodlife Health Clubs Australia. Goodlife Health Clubs is one of Australia’s fastest growing gym networks with over 185,000 members and 65 locations.
KettleWorX is three-dimensional training, designed specifically for fitness facilities, and offers consumers of all fitness and skill levels a means to enter into kettlebell training in a manner that is fun and effective, yet less-intimidating than current kettlebell alternatives on the market. KettleWorX’s Group Training program is a thirty-minute class format featuring Core, Cardio and Resistance kettlebell classes. This partnership provides Goodlife the opportunity to be the first fitness facility in Australia to offer KettleWorX Group Training Programs on a national basis.
“We value the opportunity to pioneer the fitness market in Australia and by offering KettleWorX to our members we are able to continue to lead and differentiate the Australian market,” said Melissa Guest-Smith, National Group Fitness Manager. “KettleWorX programming defines a category that has not been significantly addressed and offers classes that are fun, accessible and consumer driven. We can’t wait to offer this one-of-a-kind programming to our members.”
Starting November 2013, Goodlife will offer KettleWorX programming in 30 of their facilities across Australia.
“We are excited to launch KettleWorX Group Training with Goodlife Australia and thrilled to have the opportunity to reach thousands of fitness enthusiasts on a weekly basis,” stated Craig Bradley, Pivotal 5 Vice President of Sales – Fitness Facilities & Specialty Markets. “Goodlife Health Clubs have the highest standards in their fitness programming, making them a perfect partner to introduce the KettleWorX brand to our neighbors from down under.”
KettleWorX group-training program for fitness facilities launched in March of 2013. KettleWorX programming is available at fitness facilities nationwide, and is on pace to be in over 2500 fitness facilities worldwide in 2014.
For more information on KettleWorX and Pivotal 5, visit KettleWorX.com and Pivotal5.com. KettleWorX is currently available in over 6,500 retail locations.
About Goodlife Health Clubs Australia
Established in 2002, Goodlife Health Clubs is one Australia’s largest gym networks, with 65 locations across the nation. Still proudly Australian- owned and operated, over 18 5,000 members continue to share in a healthy and active lifestyle. www.goodlifehealthclubs.com.au
About Pivotal 5
Pivotal 5 is the industry leader and trendsetter in wellness and handheld fitness products and was founded in 2002 by Adam Schumacher. The company has a dynamic portfolio of produ cts in yoga, prevention & rehabilitation, general fitness, athletic training and specialty fitness categories. It's brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply a nd retail distribution through retail, infomercials and fitness facilities worldwide. More information is available at www.Pivotal5.com.