When I began training clients more than 10 years ago, I immersed myself in discovering the best exercises and coolest new toys so I could wow my clients. I thought my clients kept coming back because I offered an innovative exercise-based training program with all the fancy bells and whistles new equipment could offer. I was so wrong, and here's why. This approach has two major flaws. Eventually, every trainer will run out of conferences to attend, books to read and DVDs to watch, and ...

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