This press release was provided by Orangetheory Fitness. The Club Industry editorial staff was not involved in the creation of this content.
Orangetheory Fitness, the energizing, group personal training and interval fitness concept sweeping the nation, announces the opening of its newest franchise location in Fairfax, Virginia. The Grand Opening event will be celebrated with an exclusive, VIP Reception on December 11, 2013 from 7-9pm, at the studio’s new Fairfax location, and will include tours of the 3,500 square foot facility, as well as demonstrations to showcase the studio’s innovative fitness concept.
The new facility, located at 13063 Lee Jackson Memorial Highway in the Greenbriar Town Centre in Fairfax, Virginia, will continue to extend Orangetheory Fitness’ popular program for affordable group personal training in the Washington, DC metro area. Expanding to 100 franchises in its first three years, Orangetheory Fitness has achieved intense, consistent growth since its founding, and now boasts over 194 franchise locations across the United States, Canada, and the United Kingdom.
Orangetheory Fitness delivers an effective, energizing 60-minute workout backed by the science of excess postexercise oxygen consumption (EPOC) and its subsequent ‘afterburn’ effect. This phenomenon is based around the fact that the body continues to require oxygen at a higher rate after the workout than before it began, also called ‘oxygen debt.’ By harnessing the power of ‘afterburn’ and EPOC, participants can use oxygen more efficiently, to burn an additional 200-400 calories for 24-36 hours following their session for maximum impact. Separated into intervals of cardiovascular and strength training, participants burn an average of 900 calories per session and use several types of equipment, including treadmills, rowing machines, free weights, and SBT suspension training.
“We are thrilled to announce the opening of our Fairfax location as the next step in the continued expansion of the ‘Orange Effect,’” stated Alan Luchnick, Owner of the new Fairfax franchise location. “The innovative, results-focused workout model and flexible, affordable culture offers a breath of fresh air in personal fitness. We are pleased to bring it to the local Fairfax area and play a key role in the growth of this one-of-a-kind, results-driven fitness concept.”
The VIP Grand Opening event will be held at Orangetheory Fitness’ new Fairfax, VA location. To RSVP, please contact Laura Asendio at (301) 230-0045 x300 or firstname.lastname@example.org.
About Orangetheory Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect –more energy, visible toning and extra calorie burn for up to 36 hours post-workout. For more information on Orangetheory Fitness and the new Fairfax location, please visit www.orangetheoryfitness.com and follow Orangetheory Fitness on Facebook at https://www.facebook.com/pages/Orangetheory-Fitness-Fairfax/566045490103846.