Life Time Fitness is undergoing what some might consider a radical transformation. The company is shifting from a health club operator to “The Healthy Way of Life Company.” As part of that shift, the shelves at the company’s LifeCafés in its 105 clubs are filled with brands you would expect to see in a Whole Foods Market: KIND Bar, Honest Tea, Late July Organics, Sahale Snacks. At the end of last year, these brands replaced brands such as Muscle Milk that are staples ...
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