NutriSystem has acquired Slim and Tone, a franchise of 126 express circuit training facilities for women. Consumers will now be able to purchase NutriSystem weight loss programs at Slim and Tone centers.
“We are excited to enter the booming women’s express fitness category. We have just completed a six-month marketing test with Slim and Tone that indicated that the Slim and Tone network has the potential to grow rapidly and serve as an effective distribution channel for the NutriSystem Nourish weight loss program. In addition, we like the Slim and Tone business because it has similar financial characteristics as ours, including high growth, profitability and little need for capital expenditures,” said NutriSystem CEO Michael Hagan.
Betsy Ludlow, founder and president of Slim and Tone, will remain with NutriSystem as the president of the Slim and Tone division.
“The marriage between NutriSystem and Slim and Tone is a natural one. Both companies serve the same consumers, weight-conscious women, and both emphasize value, convenience and success to the consumer,” said Ludlow. “With all of the fad diet and fitness programs out there, it is refreshing to find a partner who is also dedicated to overall health and wellness.”
Founded in 1972, NutriSystem provides weight management and fitness products and services. The company offers a weight loss program based on portion-controlled, lower Glycemic Index prepared meals. The program has no membership fees and provides free online and telephone counseling.