VANCOUVER, WA -- Nautilus Inc. has re-organized into three stand-alone business units: direct, commercial and retail, according to an announcement from the Vancouver, WA-based company. These three business units and Nautilus International will now report to Tim Joyce, senior vice president and general manager of Nautilus Inc. Joyce will oversee daily operations of these groups.

The direct business unit will be led by Vice President and General Manager Bill McMahon. The retail business unit will be led by Vice President and General Manager Jon Levin. The commercial business unit will be led by Vice President and General Manager Ken Fish.

Nautilus also announced that Doug Strom has been promoted to vice president and general manager of EMEA and Tracy Maloney to vice president and general manager of Asia Pacific/ Latin America. Both will report to Joyce.