CHICAGO -- Bally Total Fitness will host a “Donate Your Workout” fundraiser on Thursday to help raise money to support Augie’s Quest, the ALS research arm of the Muscular Dystrophy Association. Anyone can work out at a Bally club for a donation of $1 or more.
“Bally is a strong advocate for ALS awareness, and we are committed to helping Augie’s Quest fund research for a cure,” John Wildman, chief marketing officer of Bally Total Fitness, said in a statement. “Our national event on Aug. 28 gives everyone the power to make a difference with their workout.”
Augie’s Quest was created by Augie Nieto, a long-time fitness industry pioneer who created the Lifecycle and founded Life Fitness. Nieto was diagnosed with ALS in 2005 and has dedicated the remaining days of his life to helping find a cure for ALS.
The Pussycat Dolls, currently starring in the Bally summer advertising campaign, also advocate the importance of ALS research and filmed a message on behalf of the fundraiser.