US Fitness Group, McLean, VA, announced a new Crunch Fitness center will open this fall at Reston Town Center in Reston, VA. Kirk and John Galiani, co-CEOs of US Fitness Holdings LLC, currently own and operate clubs throughout the Mid-Atlantic region, including two other clubs in the Washington, DC, area.
US Fitness Group is investing more than $4 million to build the club. Group fitness offerings will include Zumba Sentao, POUND, BOSU Bootcamp, Chisel, BodyWeb w/TRX, Jillian Michaels' BODYSHRED and a variety of yoga and Pilates classes as well as a dedicated ride studio. The club also will include $1 million of strength and cardio equipment.
"The Crunch brand and the demographics of Reston Town Center are very well aligned," John Galiani said in a statement. "With the energy of Reston Town Center and the vibrant and entertaining aspects of the Crunch brand, the two are a perfect match."