This press release was provided by Nautilus. The Club Industry editorial staff was not involved in the creation of this content.
Nautilus® Commercial Fitness has announced a partnership with elements® fitness franchise to develop a branded line of gyms for women. The clubs will feature Nautilus® commercial equipment targeted for women’s unique fitness needs and will include full-service amenities.
Med-Fit Systems is the manufacturer of Nautilus® commercial fitness equipment, one of the most iconic fitness brands in the world. Med-Fit Systems also manufactures Korebalance™ balance assessment and rehabilitation equipment. Their equipment is manufactured in their enormous 300,000 square foot facility in Independence, Virginia, USA. elements®, a Miami-based fitness and lifestyle brand, has popular health clubs for women featuring award-winning products and services including weight loss and anti-aging. The collaboration creates a world-class experience for members, and an experience uniquely designed for the female consumer.
Both Nautilus® and elements® have international channels, and the collaborations allows for an expanded growth and support network between the two companies.
elements® brand founder, Christopher Palumbo, commented, “Women’s fitness is a very fast-growing market around the world. Like all fitness users, women have specific workout goals and needs, which really can be better served when the experience is organically designed from the ground up. elements® delivers an all-inclusive lineup of top products and services to its members, within a community of wellness and empowerment.”
“Nautilus® has a long history of innovation,” commented Dean Sbragia, CEO of Med-Fit Systems. “We have a nice diversity in our product line and feature equipment that accommodates the needs of elements® members, such as the patented dial select Nautilus ONE® line, K2 Vertical Climber, and our new XPLOAD Zone bodyweight training stations”
In addition to using Nautilus® equipment, elements® features some Nautilus® technology such as their new QUICKfit app for iPhones and iPads. QUICKfit helps to track member progression and easily store relevant analytics and member progress.
Additionally, the partnership calls for innovative pieces, such as Power Plate vibration therapy equipment, also distributed by Med-Fit Systems, to be included within the clubs.