Gene Bruton, government sales manager for Hoist Fitness Systems, San Diego, usually hits the road during the summer months to drum up business with military fitness facilities. This year, however, the message was clear: Don’t bother. “You call to talk to some of these fitness managers and MWR [Morale, Welfare and Recreation] directors,” Bruton says. “They say, ‘You can come see us if you want to, but we don’t have any money.’” As the automatic ...
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