This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.
Star Trac, a leader in developing advanced equipment for the fitness industry, announces the hire of industry veteran Mike Hibner as Director of Key Accounts. Known for his educational approach to providing fitness solutions, Mike will drive national key accounts sales for the Company through strategic new account acquisition and highly personalized service to existing key account customers.
“I am thrilled to add Mike to our team,” said Terry Woods, Vice President of Global Sales for Star Trac. “He epitomizes the core values we look for in employees, including integrity, passion, a strong customer focus, and he is results oriented. We feel there will be significant opportunity in our National Accounts division, and Mike will solidify our team.”
Hibner has more than 20 years of fitness experience in all facets of the industry. As one of the original members of FreeMotion Fitness, he helped to introduce a new category of strength training by demonstrating the biomechanical advantages of different equipment and workout options to health clubs nationwide, resulting in exponential sales growth during his 13-year tenure.
“I believe in making the world a healthier place, so joining the Star Trac team is a wonderful opportunity” explains Hibner. “The company embodies that sentiment, and the new leadership has an amazing energy and vision for exciting new products that will revolutionize fitness and provide true total facility solutions that complement the high quality cardio, strength, and group exercise equipment they currently offer.”
Prior to his role as Director of National Accounts for FreeMotion, Mike owned a gym and served as a Territory Manager for Cybex International. Leveraging his experience on both sides of the sales process, Hibner understands what health clubs need from their fitness equipment and their equipment providers, which will position him for success in his new role with Star Trac.
Mike holds a degree in exercise science from Arizona State University, where he was also a competitive bodybuilder and personal trainer. He resides in Southern California with his wife and two children. In his free time, he participates in many fitness endeavors including mountain biking and motocross racing.
About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products, solutions and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach®, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®. The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2014.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.