Social media, search marketing, websites, blogs and other digital avenues are becoming a big part of a club’s marketing strategy. If they are not part of yours, they should be. In everyone's race to fold digital marketing into their mix, though, the most important aspects of a club—its unique culture and brand—often get left behind. A club's culture is its differentiator. In a market saturated with similar offerings, constantly battling price points and a ...

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