Whether it’s an acquisition, name change or expansion, several familiar names in the accessories sector have recently moved to grow their brand’s reach while keeping a close eye on user approachability. For The ABS Company, Chester, NJ, changing the name from The Ab Coaster Company was about helping consumers broaden their perception of the company.Sean Gagnon, vice president of The ABS Company, says the change was spurred by an uptick in demand for core-focused ...
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