Advertorial

The Helix® is the gold standard for lateral trainers. But don't take our word for it: IHRSA is your chance to try the contenders side by side.

Ask any industry expert about current trends and you will hear the same thing: lateral trainers have the potential to completely transform the cardio fitness market. Not since the introduction of elliptical trainers in the 1990s has the industry witnessed such a truly revolutionary technology.

Think about it: nearly every piece of aerobic equipment in the average gym works the body in one direction: front to back. By contrast, lateral trainers work side to side. They engage the same muscles as a typical aerobic trainer, but then draft additional muscles as well: the inner and outer thighs, the butt and the core. The net result? Users can train aerobically while they work the entire lower body, a full 360 degrees. Because they've recruited more muscle, they've burned additional calories in the same amount of time, a huge benefit in today's time-crunched world.

The Helix® was the first lateral trainer on the market, and it remains the gold standard: the only 100 percent lateral aerobic trainer. It is not a front-to-back machine to which lateral features have been added; it is 100 percent lateral and features all the enormous benefits of lateral training 100 percent of the time. Further, it features an ergonomic and comfortable gait, and an intuitive motion that most users prefer. But don't take our word for it: IHRSA is your chance to try the leading lateral trainers side by side. 

The word is out about lateral trainers. If your members aren't asking you about adding lateral trainers to your gym, it's just a matter of time. Give them what they are asking for: the Helix®.

www.helixco.com

Booth No. 863

This company is an exhibitor at IHRSA and an advertiser in the February 2013 issue of Club Industry.