MEDWAY, MA—Cybex International Inc. created the Cybex Hospitality Division, hiring Glenn Colarossi as president of the division. Colarossi has more than 20 years of experience in the fitness and spa industry. He was involved in developing the original Westin WORKOUT™ for Starwood Hotels and in overseeing its rollout to corporately owned properties. He also aided in the development of fitness brand standards for other hotel brands.
“One of Cybex’s strategic objectives this year is to position ourselves in the hospitality market, and, with Colarossi’s depth of experience in this industry, it is with pleasure that we add his talents to our team,” says John Aglialoro, Cybex chairman and CEO.
Cybex recently launched several products that should fit well in the hospitality market, says Ed Pryts, Cybex senior vice president of North America sales.
“We also have a new strength offering coming out soon that will fit nicely into the lineup,” Pryts says.
Cybex will continue to create and package equipment solutions tailored for the hospitality market.