MIAMI — With Trivest Partners, L.P.'s acquisition of a controlling interest in Lady of America Franchise Corp., the company expects to add a stronger field support system for its franchisees, said Roger Wittenberns, founder of Lady of America, which operates under the brands of Lady of America, Ladies Workout Express, Health Clubs of America and Workout Express.
“We strongly believe that our 800 plus franchisees will immediately see the benefit of guidance, leadership and support that few franchisors in the fitness industry have ever been able to provide to franchisees,” said Wittenberns. “Our first order of business will be adding a strong field support system focusing directly on increasing franchisee profits.”
Trivest Partners, L.P. is a provider of equity for middle market corporate acquisitions, recapitalizations and growth capital financings. Since its founding in 1981, Trivest has sponsored 120 acquisitions and recapitalizations, totaling in excess of $2.0 billion in transactional value.
As part of the acquisition, Charles Cavuto will become president of the company. Cavuto is a 40-year veteran in the health club industry and was the international franchise director of Lady of America.
Also joining Lady of America as chief financial officer will be Mark Kacer, who previously had been chief financial officer with two publicly traded firms, vFinance Inc. and Equinox Systems, Inc.