Taxi, bus, car or the “L” — it doesn't matter how you get to McCormick Place, but just be sure you do, or you'll miss one heck of a party. This year from Nov. 2-5, Club Industry's annual trade show will celebrate two decades of helping you build stronger fitness facilities. The 2005 show will feature exhibitors, seminars, panel discussions, a keynote speaker and more.

“Chicago has always been where the show works,” says Zari Stahl, Club Industry 2005 show director. “Nobody is serving the Midwest. The demographics are immense for this geography.”

With 950 exhibitors, 250 exhibiting companies and an expected 6,000 attendees, Chicago will be packed with fitness products, services and information. And, what better way to celebrate 20 years of the show than with a kick-off party? Join the Fitness Business Pro staff, Club Industry Show organizers and your colleagues for the 20th Anniversary Celebration Reception from 5:30 p.m. to 7 p.m. on Wednesday, Nov. 2, at McCormick Place. The celebration will include food, beverages and music — with perhaps even some 1980s flashbacks.

That next morning, begin your day by attending an early morning Pilates session instructed by Leslee Bender, owner of The Pilates Coach. From 7 a.m. to 7:45 a.m. on Thursday, Nov. 3, she will lead an interactive Pilates workout that you can adapt for use in your facility. At 11:30 a.m. that day you won't want to miss the Lifetime Achievement Award presentation by Fitness Business Pro magazine to Judi Sheppard Missett for her extensive contribution to the fitness world through her international franchise organization Jazzercise. After the award presentation John Gray, author of the bestseller, Men are From Mars, Women are From Venus, will give the keynote address, including information about his recent book, The Mars & Venus Diet and Exercise Solution (for more information see “Mars and Venus: An Interview” on p. 66).

If you've been puzzled lately about the certification issue (and with its complexity who hasn't?), be sure to check out the free panel discussion, “Demystifying the Accreditation Certification Controversy,” from 11:30 a.m. to 12:30 p.m. on Friday, Nov. 4. A number of experts will discuss the conundrum including Dr. Sal Arria, founder of the National Board of Fitness Examiners; Dr. Tom Baechle, NSCA director of the Certification Commission; Bob Esquerre, president of the Esquerre Fitness Group; Ken Rennig, owner and president of Association Insurance Group; Dr. Walt Thompson, chairman for the Committee on Accreditation for the Exercise Sciences; and Pamela Kufahl, editor of Club Industry's Fitness Business Pro.

And, what's a trip to Club Industry without attending a few of the educational seminars? This year look forward to more than 110 seminars — 90 percent of which are new to the Chicago show, says Howard Ravis, who has been conference manager since the show's inception 20 years ago.

Ravis has seen trends come and go, but says service, sales and retention are always hot topics. Some other notables in the broad spectrum of subjects on the schedule this year are: “How the Heck Do You Compete with $19 a Month,” “The Science and Business of Weight Loss,” “Men on Mats: Pilates for the Guys,” “Menopause and Exercise: Designing the Right Program,” “Stress Management for You and Your Clients,” “Developing an Effective Fitness Program for Older Adults,” and “Express Strength-Training Circuits for New Participants.”

“People love this show because they attend seminars that offer them practical hands-on assistance that they can immediately implement when they return to their facilities and visit exhibitors who showcase up-to-date equipment, goods and services that keep them on the cutting edge of health and fitness,” Ravis says.

Make time to browse the new products and services at the exhibit hall, which will be open from 12:30 p.m. to 5:30 p.m. Thursday and Friday, Nov. 3-4, and from 9 a.m. to 1 p.m. on Saturday, Nov. 5. You can also try out products first-hand during early morning workouts from 7 a.m. to 9 a.m. on both Friday and Saturday, Nov. 4-5.

“It's hard to get people up at 7 in the morning, but it's their best opportunity to really discuss the equipment with the exhibitors,” says Herbert Greenebaum, marketing manager for the Club Industry 2005 show. “It's easier to talk when there are fewer people around. The workouts give you an edge.”

Also on the show floor, get more hands on experience at Club Studio, a demo area for high interest group exercise programs. The studio will hold 45-minute sessions on new dance workouts, stability training and specialty fitness equipment. And don't miss the latest fashions in fitness at the Club Studio Fitness Fashion Show from 2 p.m. to 2:45 p.m. on Thursday, Nov. 3 and Friday, Nov. 4.

Club Industry 2005 is also the place if you're looking to take your career to the next level. During exhibit hours meet face-to-face with reps of leading fitness companies to discuss available positions at the Club Industry Career Connection. Don't worry — all inquiries are kept confidential.

To reflect the trend of more fitness professionals working with the medical community, the Club Industry show is co-locating with the Medical Wellness 2005 Summit for the second year in a row. Stop by the Summit to gain a greater understanding of medical wellness and the possibilities of innovative medical wellness programs and services.

With endless opportunities for networking, learning, sharing and seeing the latest trends, products and services, Club Industry 2005 is sure to be a show that not only celebrates the industry, but also puts you on the fast track to success — no matter how you get there.

Mars and Venus: An Interview

Dr. John Gray, author of the bestseller Men Are from Mars, Women Are from Venus, will give Club Industry's keynote address at 11:30 a.m. on Thursday, Nov. 3 after the Lifetime Achievement Award ceremony. His recent book, The Mars & Venus Diet & Exercise Solution, explains the differences between men and women when it comes to brain chemistry, health, happiness and losing weight.

FBP: In your keynote address, will you be speaking on principles covered in your book, The Mars & Venus Diet & Exercise Solution?

Dr. Gray: I'll talk about that book and a new book I'm working on called the Mars & Venus Wellness Solution, which talks about the importance of oxygenating exercise to increase stamina and reduce the aging process. That book will come out next year.

FBP: What will attendees be able to take from the keynote address and use?

Dr. Gray: New insights for people to lose weight and lower stress in their lives. Fitness doesn't necessarily mean we're healthy and minimizing stress. Some people overexercise to produce endorphins, which temporarily reduce stress in their lives, but that doesn't address the underlying issue of stress and their lifestyle. In some ways it's like a mask to temporarily be free of the stress we feel in our personal lives.

FBP: What sort of background do you have that makes you an expert on diet and exercise?

Dr. Gray: My expertise is in gender differences. I've spent more than 30 years understanding how men and women are different. Today, one out of five women is on antidepressants, compared with one out of 50 men. This greatly affects their relationships. It's a very gender specific issue on how men and women handle stress. They handle it much differently. I've also been looking at nutrition and diet as well as how we exercise. From there, my interest has grown and developed during the last 10 years into the ideas in The Mars & Venus Diet & Exercise Solution.

FBP: I heard that you used to be a yoga teacher. Is that true?

Dr. Gray: Thirty years ago I was a yoga instructor and very into fitness before I moved into the realm of relationships. [Fitness] has always been a part of my life. I did a lot of Transcendental meditation, Hatha yoga and Raja yoga. I taught physical exercises as well.

FBP: What does your own personal workout and diet consist of?

Dr. Gray: I do about 30 minutes of physical exercise generally every day, and I start every day with a super healthy shake, then have lunch and dinner, and I don't eat snacks. I avoid to a great extent refined sugar products, hydrogenated fats and artificial sweeteners. This is the cornerstone of my diet plan.

FBP: In the book you say personal trainers can push their clients too hard. How can fitness professionals know how hard to train clients without overdoing it?

Dr. Gray: The most important guidelines are making sure clients are never out of breath, secondly that clients are not exhausted at the end of their routine so that the client should be able to repeat the routine again, and they shouldn't feel pain the next day. All pain-oriented exercise produces endorphins that make us feel very good but are not sustained unless we continue to abuse our bodies with pain. I work out at least once a week, and I'm never in pain. If I am in pain, then I know I pushed it too far. Why don't people go to gyms? It's painful.

FBP: The CDC's guidelines recommend 30 to 60 minutes of daily exercise. That's more than the 20 minutes that you recommend in your book for beginners. Why should people follow your recommendation?

Dr. Gray: Actually, 45 minutes to me is optimal, but to get someone to begin exercising, you don't have to start doing 45. You start with 20 minutes of oxygenating exercise. It's silly to tell them to do 30 to 60 minutes. What does “exercise” mean? There are so many good and not good kinds of exercise depending on someone's body type and how in shape they are.

FBP: What is oxygenating exercise?

Dr. Gray: Exercise in the most simple way. The bottom line is that you breathe deeper but you never get out of breath. If you exercise for rhythmic breathing, you never have to breathe in through your mouth.

FBP: Some of the recommendations in your book are unusual. Where did you get the idea to do the “bounce-and-shake technique” and the morning cleansing drink?

Dr. Gray: I traveled around the world 23 times studying indigenous cultures. There are 10 other cultures in the world that do this — China, India, Africa, South America, ancient European countries and Native Americans.

FBP: What is the fitness industry doing well and where does it need improvement as we face a major obesity epidemic?

Dr. Gray: They need to reeducate themselves. They're all trying hard, but they just need the right information. What they're doing wrong is that they're misleading people, and a few simple corrections could lead them in the right direction. Fitness professionals need to warm up [clients] longer, not push them so hard and add more exercises for stimulating the lymphatic system.

FBP: Is there anything else our readers should know?

Dr. Gray: Exercise and diet are the most important things for lowering stress, second to good communication skills in our relationships. Some use exercise to run away from relationships, but exercise can be a good way to strengthen our relationships.

* Dr. Gray's answers have been edited due to space limitations.

Schedule of Events

Nov. 2-5, 2005

Conference Nov. 2-5 • Exhibits Nov. 3-5
McCormick Place (Lakeside Center), Chicago, IL

Wednesday, Nov. 2

Exhibit Hall Closed

8 a.m. - 5 p.m.
Registration

9 a.m. - 4 p.m.
All-Day Sessions (A-1, A-2)

Noon - 1:30 p.m.
B Sessions

2 p.m. - 3:30 p.m.
C Sessions

4 p.m. - 5:30 p.m.
D Sessions

5:30 p.m. - 7:30 p.m.
20th Anniversary Bash, McCormick Place

Thursday, Nov. 3

7 a.m. - 7:45 a.m.
Early Morning Pilates, Palmer House Hilton

7:30 a.m. - 5:30 p.m.
Registration

8:30 a.m. - 10 a.m.
E Sessions

9 a.m. - 4 p.m.
All-Day Sessions (A-3, A-4)

10 a.m. - 11:30 a.m.
F Sessions

11:30 a.m. - 12:30 p.m.
Club Industry's Fitness Business Pro magazine Lifetime Achievement Award Presentation Judi Sheppard Missett, Founder & CEO, Jazzercise Inc.

FREE Keynote Address: John Gray, relationship specialist and best-selling author of the book, Mars & Venus Diet and Exercise Solution

12:30 p.m.
20th Anniversary Ribbon Cutting Ceremony

1 p.m. - 3 p.m.
FREE Business Development Seminar: Sponsored by Aphelion

2 p.m. - 2:45 p.m.
Fitness Fashion Show at Club Studio

2 p.m. - 4 p.m.
G Sessions (Executive Roundtables)

12:30 p.m. - 5:30 p.m.
Exhibit Hall Open

Friday, Nov. 4

7 a.m. - 9 a.m.
Early Morning Workouts, Exhibit Hall

7 a.m. - 5:30 p.m.
Registration

8:30 a.m. - 10 a.m
H Sessions

9 a.m. - 4 p.m.
All-Day Sessions (A-5, A-6)

10 a.m. - 11:30 a.m.
J Sessions

11:30 a.m. - 12:30 p.m.
FREE Panel Discussion: Demystifying the Accreditation Certification Controversy

2 p.m. - 2:45 p.m.
Fitness Fashion Show at Club Studio

2 p.m. - 4 p.m.
K Sessions (Executive Roundtables)

11:30 a.m. - 5:30 p.m.
Exhibit Hall Open

Saturday, Nov. 5

7 a.m. - 9 a.m.
Early Morning Workouts, Exhibit Hall

7 a.m. - 1 p.m.
Registration

9 a.m. - 10:30 a.m.
L Sessions

11 a.m. - 12:30 p.m.
M Sessions

9 a.m. - 1 p.m.
Exhibit Hall Open New Continuous Hours!

Exhibitor List

As of 8/23/05

Company Booth #
2XL Corp. (Gym Wipes) 108
A-1 Textiles & Hospitality Products 660
ABC Financial Services Inc. 425
Active XL 126
ActivTrax 1331
Adirondack Rubber Products LLC 112
AED Sales 466
AESON Flooring Systems, a division of Stage Step Inc. 1325
AFAA 659
Affiliated Acceptance 343
AGM Group 1435
American Council on Exercise 150
American Specialty Health 353
Aphelion 748
Armasport Mat/DuoMed Inc. 355
ASF International 1119
Aspen Information Systems 124
Association Insurance Group Inc. 1354
Athletic Business 1159
Athletix Products 1431
AV Now Inc. 136
Balanced Body 1335
Beverly International Nutrition 1361
Big Ass Fans 1165
Biodex Medical Systems 1340
Biometrics Nutrition & Fitness 758
Blue Fish Activewear 135
Body Bar Systems 1355
Body Cycle & Millenium Fitness 441
Body Masters 937
Body Wedge 865
Bodyblade/Hymanson Inc. 1453
BodyWorkz CMS 1464
Booking Plus 858
BroadcastVision 237
CG Industries Ltd. 341
CardioVision 1427
Cateye Fitness/Source Dist. 161
Centaur Floor Systems 649
CheckFree Corporation 1149
City Blends Café 249
Clinicians Choice (American Health Sciences) 151
Club Industry's Fitness Business Pro magazine………………registration area Club Insider News 118
Club Marketing & Management 1409
Club Resource Group 1448
ClubLife Media 102
Concept2 248
Conexion 448
Connor Sports Flooring 104
Coral Springs Software 862
Core Spinal Fitness Systems by MedX 1301
COSMED Srl 364
Creative Health Products 464
CRS Products Intl 653
CSI Software 449
CYBEX International Inc. 701
CycleOps 565
Digilock 359
DirecTV 1058
Dr. Smoothie Enterprises 335
Dynaflex International 1060
EAS 665
EFI Sports Medicine 849
Entre Prises Climbing Walls 1258
EVERLAST Performance Flooring 859
Fabiano Designs Intl 657
Faremon Sportswear 1158
Fit 36 1255
Fitclub from Pantometrics 1254
Fitdv 560
FitLinxx 1418
Fitness Anywhere, Inc. 261
Fitness Expert 465
Fitness Fit Wear 138
Fitness Insurance.com / Jewell Insurance Assoc. 442
Fitness Management 339
Fitness Together Franchise Corp. 366
Fitter International 149
Freemotion Fitness Inc. 519
Full Performance Fitness 1463
Fundamental Fitness Products 1413
Futrex 157
Gerstung 1029
Get Up and Go 452
Gojo Industries 764
Government Recreation & Fitness 1360
Hampton Fitness Products 1029
HealthCare Int'l 152
HealtheTech 1064
Heart Rhythm Instruments, Inc. 1459
International Fitness Professional Assoc. 1433
IHRSA. 437
IDEAL Products 1362
In Touch 1439
Inner Strength Health & Fitness 365
Intek Strength 1049
IntelaMetrix, Inc. 1358
International Sports Sciences Assoc. 561
International Tanning Equipment 959
Iron Grip Barbell 1021
Ivanko Barbell Co. 549
Jacobs Ladder 134
John Gray's Mars Venus 167
Juice Plus 440
K & K Insurance Group Inc. 1241
Keiser Corp. 539
Kidzpace Interactive 566
Kiefer Specialty Flooring 1349
Laundry Loops 1367
Life Fitness 501
LifeQuest Hall of Fame Fitness & Flexibility 1452
Lifewave 1356
Magnum Fitness Systems 723
Mak Attack Fitness Wear 363
Matrix Fitness and Spa 162
Matrix Fitness Systems 119
McArthur Towels 866
McNeil and Co. 351
Medical Wellness Association-ACW 265
MET-Rx / Worldwide Sports Nutrition 1319
MicroFit Inc. 965
National Academy of Sports Medicine 431
National Council on Strength & Fitness 367
Natural Ovens Bakery Inc. 766
Nautilus 901
NESTA 460
Newleaf Health & Fitness Products 255
Norvell/Body Invest 1157
NSCA Cerification Commission 1161
NuStep Inc. 540
Orthometrix Inc. 140
Paramount Fitness Corp. 913
Parterre Flooring Systems 1258
PaviGym USA 765
Peak Performance 1243
Perform Better M-F Athletics Co 434
Personal Fitness Professionals magazine 667
Personal Training on the Net 254
PETRA Hygienic Systems 461
Pilates Coach, The 1441
Pneumex Inc. 1424
Polar Electro 929
Posi-Trak Inc. 661
Power Systems Inc. 455
Powerhouse Pilates 1449
Precor Inc. 1101
Prime Time Boxing Camp by Prime Time 1454
Promax Nutrition 1059
Promaxima Fit Youth 130
PT Metrics LLC/BodyRev 1458
RB Rubber 1443
RenoSys Corp. 1405
Retention Management 1353
RMT Fitness 155
Roadrunners Upholstery Inc. 1450
Sales Makers 756
SCIFIT 325
Shake This 1249
Shape.net Software 454
Sissel Inc. 148
Speed Queen 267
Sports & Fitness Insurance Corp. 1403
Sports Art America Inc. 735
Sports Display 1155
Sportwall International 132
SPRI Products 1141
Sprint Aquatics/Rohammer International 1365
Star Trac 301
STL International / Teeter Hang Ups 1256
Stott Pilates 749
Strive Smart Strength 1127
SwingFit USA 760
Technogym USA Corp. 921
The Amerathon Club 266
The Power Reactor 1465
The Strength Builder 1364
The Visual Fitness Planner 1366
TKO Sports Group Inc. 1419
Treeforms Lockers 458
Troy Barbell & Fitness 1135
True Fitness Technology 101
Tuff Stuff 1309
Twin Oaks Software Development 656
United Leasing 1422
Vanis AB Master 467
Versa Climber 536
Vescent Great Lakes 1263
Vitabot.com (MicroWaves) 349
Walk4Life Inc. 361
WaterRower Inc. 864
Woodway USA 1235
X Vest Inc. 360
X-Sport Fitness 759

For more information about Club Industry or to register, please visit www.clubindustryshow.com.