Greenwood Athletic and Tennis Club in Greenwood Village, CO, is celebrating its 20th anniversary by displaying pictures featuring the “best parts” of long-time members who range in age from 30 to 60. Attributes on display are members' legs, punches, arms, peace of mind, tennis serve and abs. The campaign will also display a photo of three children with the text, “The best part of me…my friends.” The club wanted to represent a variety of features to show that fitness is more than a physical look.
Life Time Fitness has purchased the White Bear Racquet & Swim Club in White Bear Lake, MN. The facility will be the 25th in the Twin Cities area for Life Time Fitness and 66th nationally. Employees at the White Bear facility have been given the opportunity to remain with the facility.
New York Sports Club will open its first fitness facility in West Hartford, CT, this fall. The 35,000-square-foot facility will be the company's ninth location in Connecticut. The club will feature state-of-the-art equipment with audiovisual entertainment, a four-lane pool, a therapy pool and a Jacuzzi. Fitness classes, such as yoga and Pilates, will be offered as well. The new club will be located in a mixed-use area, which will include a movie theater, a Whole Foods store and retailer REI.
Gold's Gym hired Stephen Dixon as its new director of franchise development. Dixon will be responsible for awarding Gold's Gym franchise opportunities to a targeted pool of candidates in the United States. Dixon was formerly the franchise sales and area director for the Colorado-based pizza chain Nick-N-Willy's Franchise Co.