Technogym, Cesena, Italy, has made several moves to consolidate its manufacturing operations, including consolidating its manufacturing facilities throughout Italy into one 37-acre facility in Cesena, Italy, and moving its U.S. headquarters from Seattle to Fairfield, NJ, closer to its logistic hub in York, PA.

The U.S. move was made to shrink time to market and increase localization in the United States. The Fairfield location houses offices, a showroom, a wellness center for employees, a training center and a quality assurance lab.

The new Italian headquarters opened in September with a ceremony that was attended by Italian President Giorgio Napolitano.

At the opening, Nerio Alessandri, founder of Technogym, spoke about how he started the company as a wellness company and said he hoped the area surrounding the headquarters will become the Wellness Valley, with 25,000 people per year coming through the campus to see the wellness initiatives the company is creating.

“This is not meant to be just a factory,” Alessandri said through an interpreter. “It is a wellness experience.”

The Cesena campus houses the offices, a research and innovation center, and a wellness center that includes a gym for employees, a conference center, a library and a staff restaurant that serves locally grown food.

The north-facing building exploits natural heat exchange to keep the interior warm in the winter and cool in summer months, reducing emissions from fuel consumption for heating and air conditioning systems. Large windows in the facility can be opened, exploiting natural recirculation of air to cool the interior without the need for air conditioning systems.

On the day of the opening, Technogym also hosted its first Wellness Congress with a keynote address by former U.S. President Bill Clinton.