Venice, CA — Spin Fitness (Mad Dogg Athletics Inc.), which created the Spinning program and line of Spinner bikes, says it hopes its recent acquisition of Peak Pilates will affect its global distribution channel of more than 35,000 facilities the same way the Spinning program has affected group exercise.
John Baudhuin, CEO of Spin Fitness, said in a statement from the company that Spin Fitness approached Peak Pilates because of its programs, professionals and products.
“We share a passion for providing best-in-class equipment and education,” Baudhuin said. “We view their revolutionary MVe (maximum versatility exercise) program as an unmatched group exercise solution that is fun, challenging and gets results. It enhances member retention while meeting demand for equipment-based Pilates programming. With Peak's expertise in classical Pilates programs and products, we see unlimited opportunity to expand in the fitness and studio markets.”
Julie Lobdell, president of Peak Pilates, will continue as president of the Peak Pilates division in Boulder, CO. Lobdell is credited with creating the MVe program, a music-driven group exercise workout that includes patented, stackable Pilates chairs and reformers, on-site instructor training, pre-designed group class formats, DVDs, marketing and implementation support.