LOS ANGELES -- A digital fitness music label titled Don’t Quit Music was launched by Universal Music Enterprises, a division of Universal Music Group, and Jake Steinfeld of Body By Jake to create category-specific workout music.

The company will create fitness music mixes targeted to maximize workouts from yoga to Pilates, mountain biking to weight training and more. The music will be available in major formats, such as digital downloads, CDs and MP3 files, from digital partners, including iTunes, Rhapsody and Amazon.com. Body By Jake customers will be offered the music across multiple platforms, and ExerciseTV, which Steinfeld founded, also will provide exposure for the new line.