MEDWAY, MA -- Cybex International Inc. has introduced custom-made pink treadmills to log miles and raise funds for The Breast Cancer Research Foundation (BCRF) during Breast Cancer Awareness Month in October.
Introduced last week at the Club Industry East show in Boston, the treadmills will be sold to health clubs, YMCAs, hotels and spas, student recreation centers, corporate employee gyms and other exercise facilities around the country. Cybex will donate 10 cents to BCRF for every mile logged on any pink 750T treadmill throughout the month of October.
Research from The Nurses Health Study published in the Journal of American Medical Association (JAMA) tracked nearly 3,000 women up to 14 years after their breast cancer diagnosis and found that exercise reduced the likelihood of breast cancer recurrence and increased the odds of living longer. Dr. Carolyn Kaelin, Harvard surgeon and author of “The Breast Cancer Survivor’s Fitness Plan,” explains “recurrence rates and deaths from breast cancer decreased up to 40 percent among those who exercised most, compared with those who were sedentary. Brisk walking for 3-5 hours per week – about 30 minutes a day – netted the biggest benefits.”
“We are committed to raising funds and awareness on the benefits of exercise, particularly as it relates to improving long-term survival for those who have been treated for breast cancer,” Joan Carter, Cybex executive director and founder of the Cybex Pink Ribbon Run, said in a company statement. “The evolving body of research strongly suggests that, at all ages, physical activity, and in particular cardiovascular activity, reduces the risk of developing breast cancer later in life. Cybex shares a common value with BCRF on the importance of science and research. The monies raised from this program can play an integral role in finding a cure for breast cancer.”
“The Breast Cancer Research Foundation’s mission is to achieve prevention and a cure for breast cancer in our lifetime,” says Myra J. Biblowit, president of the BCRF. “Partnering with Cybex to promote the importance of exercise is a natural synergy and underscores BCRF’s mission in achieving this goal. Additionally, the monies raised can provide critical funding for innovative clinical and translational research at leading medical centers worldwide and increase public awareness about good breast health.”