This press release was provided by Hedstrom Fitness and HOPSports. The Club Industry editorial staff was not involved in the creation of this content.
Hedstrom Fitness, maker for the BOSU, and HOPSports have formalized their existing beneficial relationship into a partnership agreement to cross promote and enable HOPSports to sell BOSU equipment and include the BOSU line of products and programming in the HOPSports youth programs offered in schools, after-school programs, recreation and family fitness centers, universities and health facilities.
Hedstrom Fitness manufactures, distributes and markets effective functional fitness products for trainers, fitness enthusiasts, youth, active agers, athletes and physical therapists among others. In fact, its most acclaimed product, the BOSU, started the functional integrated training revolution in helping people get in shape, age better and maintain mobility while also improving their vitality by training muscles based on the way they are used in everyday life. Its products include the BOSU Balance Trainer, BOSU Ballast Ball, BOSU POWERSTAX, BOSU 3D System, Kamagon Balls, Surge and more.
HOPSports is a global health and wellness physical education programming network reaching youth through a research-based, cost-effective digital platform to combine physical activity, education and entertainment in schools, homes, workplaces and community centers with lessons presented by world-class athletes, doctors and nutritionists, as well as Olympians, Hollywood celebrities, and professional athletes representing the NFL, NBA, and MLB, and National Governing Bodies including USA Cycling, USA Volleyball and USRowing.
With this partnership, the BOSU line of products andprogramming including Strength & Athletic Conditioning, Equilibrium, Fusion, Total Body Conditioning, Core Synergy, Calorie Combustion, Absolutely Abs, Long and Lean, and Total Body Workout can be included in theHOPSports' flagship product,The HOPSports Training System, and itsnewest product, Brain Breaks.
"The versatile, dynamic and fun nature of our BOSU products make them appealing to the youth market," said Mike Kelly, CFO, Hedstrom Fitness."With this partnership, we hope to be part of changing the dangerous sedentary mindset prevalent in today’s youth culture by exciting them about functional fitness through programming that competes with all the "plugged in" recreational options available. With its incredible reputation and highly regarded physical education programming currently located in every state in the nation, the District of Columbia and more than 27 countries, HOPSports is the perfect partner to make this hope a reality."
"HOPSports is excited to partner with Hedstrom Fitness, the maker of BOSU," said Tom Root, CEO, HOPSports. "As a highly regarded functional training tool with a reputation for durability, BOSU is a perfect match with HOPSports as we continue our mission to enhance a child's well-being and promote active learning in the classroom."
About Hedstrom Fitness
Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation's premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as exercise balls, surf boarding training devices, and medicine balls. For more information visitwww.BOSU.com,www.Hedstrom.com, andwww.HedstromPlastics.com.
For information visitwww.Hopsports.com