This press release was provided by Gold's Gym. The Club Industry editorial staff was not involved in the creation of this content.
One of the greatest threats to a healthy lifestyle is about to make its annual appearance. At the beginning of the New Year, millions of Americans will make a resolution to get healthier or lose weight. Unfortunately, the majority of those resolutions will fail. In fact, research shows that 88% of resolutions are never achieved.
Even worse? Many of these consumers will become so demotivated by breaking their own resolution that they'll actually wait until next year to "start over" again... repeating the endless cycle. There's a better way. That's why Gold's Gym, the leading authority on health and fitness, is launching an "Anti-Resolution" campaign, aimed to break the endless cycle of weight loss resolutions and give consumers a better roadmap to success - one that results in healthy, lasting change.
With help from some of the world's top fitness experts, Gold's Gym will help consumers determine if they are "resolution dependent" with afree 7-Step Anti-Resolution Action Plan,designed to help break consumers from their resolution habits and tendencies, and allowing them to put in place a long-term plan for success.
"Diets don't work. Instead, you must look at the choices you make on a daily basis in the areas of nutrition, exercise, sleep and stress management and make a sustainable plan to change your ways," advised Robert Reames, Gold's Gym Fitness Institute Member. "If you do this right you'll only have to do it once and you'll never have to re-visit this concept again. Your daily choices will be automatic − you will have made the permanent change and altered your perspective to be the healthiest version of you. This 7-Step Action Plan is a great place to start."
Celebrity trainers and world-renowned fitness experts have joined Robert in the fight against resolutions and helped design the 7-Step Anti-Resolution Action Plan that consumers can use to make 2014 their healthiest yet.
7-Step Anti-Resolution Action Plan:
In addition to the 7-Step Anti-Resolution Action Plan, consumers are invited to stop by their local Gold's Gym throughout January for one "Resolution Dependency" counseling session with a personal trainer, who will be on call to help support gym-goers as they tackle their fitness goals. Consumers can also log on towww.GoldsGym.comfor additional tips and information on Anti-Resolutions. Additional resources are located on the Gold's Gym Facebook page atwww.facebook.com/goldsgymor onwww.twitter.com/goldsgym.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 650 locations in 37 states and 28 countries. The iconic brand ranks in the top 15 percent ofEntrepreneurmagazine's 2011 "Franchise 500". Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visitwww.goldsgym.com,www.facebook.com/goldsgymorwww.twitter.com/goldsgym.