ELLICOTT CITY, MD -- The Mid-Atlantic Club Management Association (MACMA) presented awards to several members at its annual conference held July 16 in Ellicott City, MD. More than 150 attendees from clubs in Maryland, Virginia, Pennsylvania, Delaware and Washington, DC, attended the conference.
The Big Vanilla Athletic Club, Arnold, MD, won a 2010 Award of Excellence for its 90-day fitness challenge. The program generated new memberships and more than $50,000 in registration fees.
The Ship Shape Fitness Center, Malvern, PA, won an Award of Excellence for its Ship Shape Survivor program, a motivational program created to encourage participants to increase physical activity and make healthy choices to maintain or lose weight. The facility, which is managed by L&T Health and Fitness, had 62 percent participation. Fifty percent of participants maintained or lost weight.
Washington, DC-based Judiciary Fitness Association, also managed by L&T Health and Fitness, won for its Cardio Pumpkin Launch program. This incentive program increased daily usage by 10 percent and membership by 5 percent.
MACMA also named four health and fitness professionals to receive scholarships from the American Council on Exercise, the National Academy of Sports Medicine, the National Council on Strength and Fitness, and Power Systems. They are Diane Hensley, Big Vanilla Athletic Club; Chasidy McGlothlin, L&T Health and Fitness; Tracie Udes, Lynne Brick’s Women Health & Fitness; and Jenn Reed, Universal Athletic Club.
MACMA is a non-profit trade association of the International Health, Racquet and Sportsclub Association. It was created by club owners and managers in the Mid-Atlantic region to address the needs of the industry at a regional level.