Del Mar, Ca — A Nielsen survey of 3,080 participants in Les Mills group fitness classes across the globe showed that more than 85 percent of them visit their clubs at least twice a week specifically to take part in the classes and that nearly 43 percent visit their club four times a week to take part. The International Health, Racquet and Sportsclub Association (IHRSA) estimates that U.S. fitness club members attend their clubs 1.75 times a week on average. However, the Nielsen research shows this average increases to 3.4 times a week if they attend Les Mills group fitness programs.
Recently, IHRSA formed an alliance with Les Mills International to create an IHRSA Retention Tour of the United States in 2008. Les Mills International will share some of its strategies for achieving high participation rates as part of the tour.