FORT LAUDERDALE, FL -- Today, eDiets.com said it had completed the first phase of a marketing program to promote its partnership with Lady of America fitness facilities. The online diet Web site ships pre-portioned meals to a member’s home or office.
"Lady of America’s family of fitness centers is delighted to be able to offer the eDiets fresh meal delivery service to our members," says Gerry Weber, CEO of Lady of America Franchise Corp. "Lady of America’s members will now enjoy working out at their local clubs with the added benefit of healthy and delicious meals delivered to their homes."
eDiets.com rolled out the program to the entire Lady of America franchisee chain and trained many of the club owners on program sales techniques. The second phase of the plan will consist of refining the sales process, working with individual clubs and trainers to better support their day-to-day activities and starting a meal sampling program at regional Lady of America member events.