The Big Two-Oh. In the grand scheme of things, 20 years isn’t an impressive age. You’re old enough to vote, but good luck trying to rent a car, young ’un. Chances are you’re still made to listen to “back in my day” stories from wiser, older folks who want to impart to you, the young whippersnapper, on just how many miles they had to trudge through to get to school every morning. Barefoot. And in the snow.

But 20 years is a long time for the fitness industry. Think of the innovations that have taken place in clubs, gyms and health centers across the country—elliptical trainers, advances in computer software, entertainment systems, etc.

The industry as a whole has seen tremendous growth in the past 20 years, and industry experts are expecting much more to come. Experts like the positively ancient IHRSA, which will be hosting its 20th annual International Convention and Trade Show in San Francisco from March 22 to 24. But instead of hearing about the “good old days” at the show, fitness professionals can expect to hear all about what’s in store for the health and fitness industry. And no barefoot walking in the snow is necessary.

IHRSA 2001 promises to be an exciting event this year with its more than 400 exhibitors. In addition to the trade show, IHRSA 2001 offers certification testing and continuing education credits (CECs). Conference attendees can take part in full-day workshops as well as free morning workout sessions and classes taught by program creators and VIPs.

This year’s keynote speakers are Tom Peters (Thursday, 8:15 a.m.), the best-selling author of In Search of Excellence, and Herman Cain (Satur-day, 9 a.m.), chairman of Godfather’s Pizza Inc. and founding director and former CEO of RetailDNA.

Besides the trade show and conference, IHRSA will host the 2nd annual IHRSA/ACE Fitness Business Conference, the 2nd annual IHRSA/ISPA Spa Business Conference, and the first-ever IHRSA Corporate Business Conference.

There’s still time to register for IHRSA 2001. Call (800) 228-4772 or fax (617) 737-3323 for more information. Or visit www.ihrsa.org/meetings.


IHRSA 2001 International Convention & Trade Show

Moscone Center South San Francisco

Exhibit Hall Hours
Thursday, March 22: 3-7 p.m.
Friday, March 23: 11 a.m.-6 p.m.
Saturday, March 24: 11 a.m.-4 p.m.

Convention Registration
Tuesday, March 20: 3-8 p.m.
Wednesday, March 21: 7 a.m.-7:30 p.m.
Thursday, March 22: 7 a.m.-7 p.m.
Friday, March 23: 7 a.m.-6 p.m.
Saturday, March 24: 7 a.m.- 4 p.m.

Special Events
Opening Reception
IHRSA’s 20th Anniversary Celebration
March 21, 7:30-10 p.m.

IHRSA Annual Meeting, Awards Presentation and General Session:
Tom Peters, author
March 22, 8:15-10 a.m.

Early-Morning Workouts
March 23-24, 6:30-8:30 a.m.

Continental Breakfast
March 22, 7-8 a.m.
March 23-24, 7-8:30 a.m.

Awards Presentation, General Session:
State-of-the-Industry Address
March 23, 9-10:15 a.m.

Awards Presentation, General Session: Herman Cain, chairman of Godfather’s Pizza Inc. and founding director and former CEO of RetailDNA
March 24, 9-10:15 a.m.


IHRSA 2001 Company Statements

The following company descriptions come from advertisers that will be exhibiting at the International Health, Racquet & Sportsclub Association Convention and Trade Show, March 22 to 24, in San Francisco.

Balanced Body

Booth 2721
7500 14th Ave., Suite 23
Sacramento, CA 95820>

Company statement: Since 1976, Balanced Body has reportedly designed and manufactured the world's largest line of Pilates equipment for rehabilitation and fitness. The Pilates Club Program features the Allegro Reformer for group exercise and personal training, a unique design that folds flat and stacks for storage. Balanced Body is renowned for furniture-quality Pilates equipment in rock maple.
Circle Reader Service No. 135

Body Masters Sports Industries

Booth 2201
700 E. Texas Ave.
Rayne, LA 70578

Company statement: The name Body Masters is synonymous with innovation in weight training and rehabilitation. The principles of biomechanics, physics and engineering are incorporated into every product to ensure the highest quality available in strength-training and rehabilitation equipment. Each new system undergoes a comprehensive assessment by Body Masters' Research and Development Division to integrate training goals, ergonomics and engineering.
Circle Reader Service No. 159

BroadcastVision

Booth 725
5126 Clareton Dr. #160
Agoura Hills, CA 91301

Company statement: Broadcast-Vision is a leading wireless communications company dedicated to creating innovative marketing and entertainment systems. The BroadcastVision Wireless Cardio Entertainment concept was introduced in 1989 to provide health and fitness facilities with exercise-friendly workout environments offering multiple entertainment choices. Today, BroadcastVision wireless systems serve millions of people every day in thousands of health, fitness and hospitality facilities around the world.
Circle Reader Service No. 161

Cardio Theater

Booth 2217
6331 Roswell Road
Atlanta, GA 30328

Company statement: Cardio Theater provides crystal-clear digital stereo sound to your members as they work out on your cardio equipment. Its products are used worldwide by health clubs, fitness centers, hotels, residential buildings, and hospital centers.
Circle Reader Service No. 162

Custom Design Systems

Booth 144
200 Daniels Way, Suite 210
Freehold, NJ 07728

Company statement: PowerManagement software is a powerful productivity tool designed exclusively for the fitness industry. PowerManagement uses the latest imaging technology to give clubs total control over front-desk check-in.
Circle Reader Service No. 136

DirecTV

Booth 214
2230 E. Imperial Highway
El Segundo, CA 90245

Company statement: DirecTV re-ports that it has become America's top digital television service. The company offers access to more than 210 digital-quality channels, with picture and sound that's extremely sharp and clear.
Circle Reader Service No. 137

Dodge-Regupol Inc.

Booth 2119
715 Fountain Ave.
Lancaster, PA 17603

Company statement: Dodge-Regupol Inc. produces low-cost, high-quality environmental rubber flooring specifically designed to take a beating in fitness facilities, state company officials. Dodge's new Everlast Surfacing line goes beyond the sedentary shades consisting of 27 color blends, like turquoise, fuchsia and red.
Circle Reader Service No. 138

Exerflex

Booth 1833
6801 Lake Plaza, Suite A-105
Indianapolis, IN 46220

Company statement: Exerflex Aerobic Flooring provides the fitness industry with the finest quality aerobic and weight-room floors. All floors are easy to install and maintain, and Exerflex has hundreds of installations around the country.
Circle Reader Service No. 139

HealtheTech Inc.

Booth 113
433 Park Point Drive, Suite 120
Golden, CO 80401

Company statement: HealtheTech Inc. is a health technology company that develops, manufactures, and markets proprietary health solutions designed to give consumers simple, informative ways to improve and maintain health and wellness.
Circle Reader Service No.140

Ideal Products

Booth 2538
1625 Fremont Court
Ontario, CA 91761

Company statement: Ideal wood lockers are water-resistant and available in numerous colors, finishes, styles and configurations. The fire-resistant plastic laminated finishes make the lockers economical, durable and aesthetically appealing. Club owners can select one of the standard configurations or design their own with Ideal's assistance.
Circle Reader Service No. 141

Iron Grip Barbell Co.

Booth 718
1567 Sundland Lane
Costa Mesa, CA 92626

Company statement: With the introduction of its unique Iron Grip Olympic weight plate in 1993, Iron Grip established itself as an innovator in the free weight industry. Since then, Iron Grip has strived to improve not only upon existing free-weight designs, but also on their construction, to bring its customers the most cutting-edge products built using the most advanced materials and design technology. Iron Grip's signature plate design features a unique 12-sided anti-roll shape. The company also offers a Group Strength line and the competitively priced IGX Strength line.
Circle Reader Service No.143

Ivanko Barbell Co.

Booth 425
P.O. Box 1470
San Pedro, CA 90733

Company statement: Ivanko Barbell Co. manufactures a large selection of plates, bars, collars and dumbbells. The philosophy at Ivanko has remained the same since its beginning: to design and produce quality products. Although the product line over the years has become the focal point, Ivanko's commitment to servicing its clients with courtesy and reliability exceeds the industry standards.
Circle Reader Service No. 144

Jacob's Ladder

Booth 231
6662 Boston State Road
Hamburg, NY 14075

Company statement: Jacob's Ladder Inc. manufactures a patented climbing machine with ladder-type rungs on a non-motorized continuous treadmill. An innovative alternative to other aerobic devices, Jacob's Ladder places little stress on the back and eliminates the pounding that occurs in many forms of exercise, state company officials. Jacob's Ladder provides high-intensity cardiovascular workouts in a relatively short amount of time.
Circle Reader Service No. 145

Kraiburg Inc.

Booth 539
1229 South G Ave.
Nevada, IA 50201

Company statement: Kraiburg Global has made quality flooring for fitness facilities since 1947. The company has a flooring system to meet any need a facility may have, from the weight room to the locker room to playgrounds and much more.
Circle Reader Service No. 146

Life Fitness

Booth 1301
10601 W. Belmont Ave.
Franklin Park, IL 60131

Company statement: Life Fitness, a Brunswick company, is one of the industry's global leaders in designing and manufacturing a full line of reliable, high-quality fitness equipment for commercial and consumer use. Its cardiovascular and strength-training products are used in health, fitness and wellness facilities worldwide.
Circle Reader Service No. 147

Magnum Fitness Systems

Booth 2209
2201 12th Ave.
South Milwaukee, WI 53172

Company statement: Magnum's philosophy is to address customers' needs. The Magnum line consists of selectorized and plate-loaded units that feature Biangular technology; free-weight and cardiovascular products with a large selection of quality-engineered fitness systems; and flooring.
Circle Reader Service No. 148

National Fitness Financial Systems (NFFS)

Booth 2800
1645 E. Highway 193
Layton, UT 84040

Company statement: Offering services that will be molded to meet your specific needs, National Fitness Financial Systems' “Solutions Through Flexibility” promise incorporates membership administration, toll-free member support, contract management, EFT, coupon book production, payment reminder calls, in-house collections, club management software, and ID card production.
Circle Reader Service No. 149

Nautilus International

Booth 1321
709 Powerhouse Road
Independence, VA 24348-0708

Company statement: Celebrating more than 27 years of fitness industry leadership, Nautilus features complete lines of selectorized equipment (Nitro), plate-loaded machines and free-weight accessories.
Circle Reader Service No. 150

New Balance Athletic Shoe Inc.

Booth 337
20 Guest St., Brighton Land
Boston, MA 01235

Company statement: New Balance is one of the world's leading manufacturers of high-performance footwear. According to company statements, all of New Balance Athletic Shoe's internal and external relationships are conducted with three core values in mind: teamwork, total customer satisfaction and integrity.
Circle Reader Service No. 151

Sports & FitnessInsurance Corp.

Booth 220
P.O. Box 1967
Madison, MS 39130

Company statement: Sports & Fitness Insurance Corp. provides business package policies for health and fitness clubs that include professional liability property on an “all-risk” basis. New programs offered are workers' compensation, bonds and trainers' professional liability. Sports & Fitness represents a member company of American International Group.
Circle Reader Service No. 152

StageStep Inc.

Booth 224
2000 Hamilton St., Suite C200
Philadelphia, PA 19130

Company statement: StageStep offers a revolutionary concept that reportedly makes your life a whole lot less complicated — Total Solutions. From your entranceway to your weight room, aerobic room, lobby, spa, running track, locker room, pool, basketball, multipurpose area and café, StageStep can provide materials, quotes, technical support, installation and maintenance products.
Circle Reader Service No. 153

StairMaster Health & Fitness Products Inc.

Booth 1601
12421 Willows Road, N.E., Suite 100
Kirkland, WA 98034

Company statement: StairMaster (a Rutledge Capital company) is a leading manufacturer of fitness equipment addressing the needs of a diverse array of customers, and is renowned for its quality products and exceptional commitment to customer service. StairMaster is committed to effective exercise. The company has a long history in sports medicine, offers a full family of fitness products and is committed to helping people stay healthy and have fun while exercising.
Circle Reader Service No. 154

Star Trac By Unisen Inc.

Booth 1011
14410 Myford Road
Irvine, CA 92606

Company statement: Best known for its commercial treadmill, Star Trac By Unisen offers a complete line of high-quality fitness equipment, including the TR4500 treadmill, bikes, steppers and elliptical trainers. Star Trac also offers Precision Cycling and Trekking group programs.
Circle Reader Service No. 155

True Fitness

Booth 1619
865 Hoff Road
O'Fallon, MO 63366

Company statement: True Fitness is one of America's oldest, largest and most respected treadmill manufacturers. True's 150,000-square-foot complex just outside St. Louis houses the company's manufacturing plant, engineering laboratory, testing and warehouse facilities. Over the years, True has designed, developed and fabricated new and cutting-edge components for its complete residential and commercial treadmill line, including innovative frame and suspension systems, according to the company.
Circle Reader Service No. 156

TuffStuff

Booth 1641
1325 E. Franklin Ave.
Pomona, CA 91766

Company statement: TuffStuff has a long history of manufacturing quality fitness equipment and has always maintained a singular focus on being a world-class developer and manufacturer of resistance-based fitness equipment. TuffStuff products are sold across the United States, in Canada, Mexico and in more than 20 countries. In addition, TuffStuff products can be found in ultra-modern facilities in fine hotels, athletic clubs and colleges, as well as the personal gyms of sports and entertainment celebrities.
Circle Reader Service No. 160

Vortex Fitness Equipment LLC

Booth 83
2130 N. Market St.
Wilmington, DE 19802

Company statement: Bob Piane, CEO of Vortex Fitness Equipment LLC, will introduce his Advanced Free Movement product lines at IHRSA 2001, promising a better life for users and better business prospects and operations for clubs, corporate fitness centers, therapy clinics, hotels and personal trainers. Vortex and its revolutionary Vortex Curve dynamic hit the drawing boards 14 years ago, and is only now available to clubs.
Circle Reader Service No. 157

Worldwide SportNutritional Supplements Inc.

Booth 2526
6111 Broken Sound Parkway NW
Boca Raton, FL 33487

Company statement: Worldwide is known primarily in the United States as the makers of the Pure Protein Bar. Worldwide continues to supply innovative and cutting-edge supplements to the marketplace with its full line of sports products, including protein powders, creatine, fat-loss aids, energy supplements and sports drinks.
Circle Reader Service No. 158