LAS VEGAS -- To formalize camaraderie and networking among Curves franchisees and to establish a direct, two-way venue for communication with Curves International, Curves franchisees formed the Curves Franchisee Association Inc. in late October. The group will function primarily as a virtual organization and will be a nonprofit company representing all 10,000 Curves franchisees.

The association held its first annual meeting in late October during the Curves International annual convention in Las Vegas. At the convention the association’s executive board members elected officers for the organization, and the executive board and officers were presented to the franchisees. Melanie Schaengold was elected president of the association.

Franchisees will determine the priorities of the association at each annual meeting. Curves International President Mike Raymond says he supports the formation of the group.

“We are looking forward to a continuing dialogue with [the association’s] executive board on ways to build our brand and our network to help women around the world lead healthier, more productive lives,” he says.